Most Important Tool for Agencies: Collaboration
Thursday, April 15, 2010 10:15:08 AM
According to marketers at Ad Age's Digital Conference on April 13, team collaboration is considered the most important piece for an agencies success.
"The new life-skill of agencies," according to Microsoft Chief Creative Officer Gayle Troberman, is "orchestration."
As media continues to converge and agencies are required to handle a lot more moving parts, it's important for large teams to collaborate with each other in order to handle a range of functions.
Please click here to read more about the discussion on agency collaboration.
The spotlight for Ad Age's Digital Conference this year was digital strategies and opportunities. Held over the course of two days, April 13 and 14, marketers from companies like Proctor & Gamble, Microsoft, TBWA/Chiat/Day, Yahoo, and Ford, to name a few, came together to present their ideas and discuss current trends within the industry. You can read more about the two day conference here